Darmo Hospital

CATEGORY: HEALTH & WELLNESS

Darmo Hospital has been serving the community for over a century. As a cultural heritage site in Surabaya, it remains relevant by blending historical charm with modern facilities.

Challenge:

Due to its longstanding presence, Darmo Hospital was once labeled as a "haunted" hospital. They wanted to change this perception and highlight its serene, welcoming atmosphere.

Our Strategy

Monarchy developed a comprehensive strategy to reshape RS Darmo’s image into a serene and welcoming hospital. We began by brainstorming effective ways to engage with the audience, focusing on changing perceptions through relatable and positive messaging. This involved crafting a visual identity that conveyed tranquility, using sky-blue tones and leafy elements to create a fresh and calming atmosphere.

We also designed fun, light-hearted, yet informative content to make RS Darmo appear more approachable. To build trust and familiarity, we featured doctors and nurses in the content, highlighting the human side of the hospital.